An Early Adopter is one who uses the new products or services of a certain company before most other consumers, allowing your brand to see the possibilities of success and the future changes to be made. When we are offering a service and a couple of people who are enthusiastic about that product try it and comment on its benefits, they will generate the credibility and motivation that your startup needs to continue with its business idea.
The profile of the Early Adopter is a person with great leadership skills and who has great power of influence. They are proactive to changes and are very active on social networks giving their opinion on various products. Among the aspects that we must see from the Early Adopters, they must see the company as if it were theirs, they must believe in the business idea, take risks, have participation within the startup giving importance to their ideas about the product and must be motivated by doing part of the company’s successes.
Impulsa Ventures makes you aware of the best-known success stories in the use of Early Adopters by companies.
Facebook: In its early years it focused on university students and it was they who gave it viability so that it would later expand throughout the world.
Coca Cola: It was born as a syrup that was sold in pharmacies and has become one of the most recognized and consumed drinks on the planet.
Malboro: Its first market niche was the female sector and it ended up being a brand consumed by men and women.
Aquarius: Its brand was intended for athletes and is currently consumed equally by athletes and people who do not practice sports.
Apple: You have a very recent example in the Apple Watch, the Early Adopters have allowed the brand to guarantee the purchase of this technology since it hits the market and consolidating the Apple watch as the first wearable that stands out in sales.
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