Before listening to as many pieces of advice as possible, that you fight for your idea, that you pivot, that you save as much as possible, that you go to an accelerator, that you do not fear losing money at first, before that you must take into account two parameters:
• Your situation, it is best that you adjust the momentum to the goals that your company really needs to achieve
• Criterion of authority, do not get carried away by glib people who have never really been in this world, focusing on the advice of someone who really knows something about the subject.
That said, we will present the eight phases that your startup will go through:
1- The million dollar idea
We start from the point where you saw the business idea clearly and the entrepreneurial idea was installed in your mind, perhaps it took a little longer for that idea to arrive, but there comes a time when you see it more or less clearly and decide to move forward. in the project.
2- The harsh reality
Once the idea arrived, you think that this product/service is going to be unique, the best, something that everyone would pay for, but the reality is different.
In the end the idea is different, the idea you like, your partners, family, and little else.
The clients do not arrive, the investors are not entirely convinced, then you hit reality.
3- Depression
You start to think about what fails, why people don’t like it, why it doesn’t succeed, etc.
Now we have to start going back, not everything was so beautiful at the beginning, nor is everything so dark now.
4- Analysis and diagnosis
The first thing to do is market research and analysis to find a possible solution.
To do this, you have to analyze it objectively and scientifically, even stop to think if the idea really was as wonderful as you thought at first, and if it isn’t, what can be added to improve it, and if you really think it is, yes. a good campaign has been made to make it reach the rest of the world.
5- Can you fall lower?
Once you have the improvements, you think that this will be the good one, but reality returns and the product is still not interesting.
It is here when you hear a voice and it tells you, isn’t it time to pack your bags and go home? You can pack your bags and leave, or give it a new chance.
6- Ray of hope
Is there something that has worked with your product? Has everything failed?
It may be that there are many things about your product that are going well, the same thing does not work for everyone but it does in specific places, or at a certain age…
Let’s hold on to that ray of hope, and keep fighting.
7- The pieces begin to fit
After focusing on the things that worked, little by little you were able to build on those strengths.
With the objective focused, things start to go quite well, you have made yourself known, you have relevant clients, investors. In short, the pieces have begun to fit.
8- Victory!
Your project has reached the level you wanted, or maybe not, but after so much effort you have managed to enter the market and turn what was an idea into a real business.




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