The ideas that we can find today are very diverse, and among them those aimed at citizens stand out, who today take into account their consumption decisions and how this impacts the environment.
Initiatives related to recycling or control of energy consumption are very well received, as are those services that involve a decrease in transport or less production of plastics and other waste.
Many companies have been aware of the environmental problem, which improves their image, taking advantage of opportunities and initiatives to integrate ecology into their management, as well as taking advantage of subsidies or tax reductions after investment in ecological matters.
Large companies have turned to show off their ecological commitment and commitment to the environment, increasing their prestige as a brand.
Making an effort to show how much effort they have made to contribute to the preservation of the planet, increasing the economic investment year after year.
We can see examples of startups aimed at this public, such as ClickKoala, which is focused on finding sustainable products for citizens, or the company Newlight and Carbicrete, where the former manufactures bioplastics while the latter produces adhesive-free cement, both cases sustainable in their activities.
What characterizes all of them is that they are finding good demand thanks to the fact that this market niche has great possibilities for development and is not something temporary.




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