During the last decades throughout the world, external growth strategies by companies have in most cases left companies strengthened, companies with new projects in common and new companies willing to share resources to achieve new objectives. Companies, especially large ones, can try to absorb one company or merge with another, in order to make use of a greater amount of resources to face new projects that can benefit the organizations and the well-being of those potential clients they serve. they go.
And it is that today, worldwide, the alliance between companies from various sectors with the startups that are emerging and having more and more presence, is an increasingly common fact. This means that a startup, as a small company, can join forces with a large company so that, together, they can develop a common project, pooling resources and technological capabilities. Such is the fact that large companies have already been monitoring Silicon Valley in order to anticipate the next big startup that can provide them with an excellent opportunity.
However, Spain is not far behind. Despite its slow start in the creation and start-up of an entrepreneurial ecosystem, today the environment that our country offers us is very different: thanks to the increasing development and creation of startups, they have more and more the opportunity to be valued by large Spanish companies, who also, as in the example of Silicon Valley, are looking for the next big startup that has a real project that they can develop together.
Quoting Telefónica, this company has known how to anticipate in the search for new opportunities due to its constant vision of the Spanish entrepreneurial ecosystem, in search of innovation and new projects that can benefit both parties: large company and startup. Although on certain occasions, companies can begin, instead of directly sharing their capital, in providing small organizations with the experience, skills and abilities and business culture of the large company, with the objective of attracting and developing talent and the knowledge of people.
However, not all relationships between large companies and start-ups are what was expected. There are organizations that decide to join forces to achieve the development of a project that could bring both closer to the achievement of common business objectives. But if the companies are very different from each other, consumers may not fully understand the reason for the alliance or why one company communicates one type of product/service and the other company communicates something different.
We can conclude that startups have an agility that large companies do not have and if the speed of a startup is combined with the machinery of large companies, the result is more promising and powerful, therefore, we must progress and continue betting more for these types of proposals.
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