SaaS (Software as a service) business models are one of the most popular forms of services – cloud computing. They can be defined as a software distribution model in which a service provider hosts applications for clients and makes them available to these clients via the Internet.
Companies typically pay for SaaS applications through a subscription fee, on a monthly or yearly basis. This is in contrast to the traditional model of paying for software through a perpetual license, with an up-front cost and an optional ongoing support fee.
It is a very interesting business model that allows the development of a very flexible pricing and monetization strategy for the business with good performance results. The benefits of this form of business are cost reduction, as it resides in a multi-tenant environment where hardware and software license costs are low compared to the traditional model. SaaS solutions reside in cloud environments that are progressive and have integration with other SaaS offerings. SaaS startups also stand out for an almost non-existent infrastructure, remember that they are cloud-based models.
Impulsa Ventures highlights the types of SaaS most used by startups or emerging companies:
Freemium: Allows the user to use part of the service for free. If the potential customer wants to access the entire application, they would have to make a payment.
Prices per service: This is the creation of rates according to the service accessed by the user.
Fixed rate: It is about charging the same amount for the service, without accessibility limits.
Prices per user: Some startups set a number of users for a certain price, if they exceed this limit, they add an increase to the price.
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