Given the situation in Ukraine, international political, financial and humanitarian aid has become essential. The European Union and other countries have come together to help Ukraine and its people as much as possible in these difficult times.
Many people and organizations, helpless in the face of the situation, are also willing to try to collaborate to the best of their ability. In the media we have seen a wave of solidarity that has traveled the world.
This support for Ukraine has also been seen in the startup ecosystem at a European level. In recent weeks several European media have collected how several of its actors have been playing a very prominent role helping Ukraine and its inhabitants.
An example would be that of some companies (in addition to large corporations such as Facebook or Twitter) that are working to curb the problem of disinformation and distribution of false news (Fake News) that have caused so much havoc over the years.
Other examples would be those of companies that are facilitating the collection and delivery of food and essential products (Uber, Lifesaver, Glovo, Gorillas, etc.); others that are helping with the transport of refugees from Ukraine (Bolt, Flixbus, Uber, etc.); some have enabled the accommodation of refugees by citizens of neighboring countries (Station F, Wunderflats, EU4UA, etc.); and others offer jobs for Ukrainian citizens (UA Talents, Jobs4Ukraine, etc.).
In these times when many people may feel powerless for not being able to contribute their grain of sand, initiatives such as those mentioned offer the possibility of collaboration to any citizen or organization.
It is not surprising that many startups have jumped in to help and, furthermore, that they have been able to respond quickly to needs as pressing as those caused by this war. These companies, due to their idiosyncrasies, are used to quickly adapting to changes and working in very competitive environments. In addition, on this occasion, that great objective is fulfilled (which at other times sounds like a “hollow mantra”) to which many startups aspire: to make the world a better place.
Solidarity campaigns such as those exposed must make us all more aware of the power and determination that people have when we unite for a common goal or cause.
0 Comments