The startup sector is becoming increasingly attractive to all types of audiences, with more and more celebrities opting for this type of investment.
Some of those who invest the most in this type of company are soccer players, due to their social status. As an example we can put the FC Barcelona goalkeeper, Marc-Andre Ter Stegen, leading a round of financing of 400,000 euros in Kleta, a Catalan startup that offers a monthly bicycle subscription service for personal use. “During the two years that I lived in the center of Barcelona, I traveled by bicycle to the Gràcia or Gòtic neighborhoods and it was difficult to find parking. In addition, I see that more and more citizens move by bicycle and, in the last year, the special lanes for bicycles have been expanded”, justified the goalkeeper about his investment.
But there is no need to go to foreign footballers, the Spanish are following the same path. Saúl Ñíguez, Cesc Fábregas, Borja Iglesias, Sergi Roberto and the British from AS Roma, Chris Smalling, have entered Heura, the Spanish 100% vegetable meat company, as investors.
The landing of the footballers took place after Heura broke records in its equity crowdfunding campaign, managing in less than 24 hours to raise the four million euros set as the maximum foreseen after the participation of more than 3,000 investors, among which its youth, with 49% of them young people between 18 and 30 years old, and 35% aged between 31 and 40 years old.
Iker Casillas knows how to invest for a while. In addition to having several companies under his name (Casillas Fútbol & Marketing SL, Ikerfer 1981 SL, Casillas World SL and Ikerca SL) in October 2021 he launched SportBoost, a startup incubator and accelerator linked to the world of sports. The objective of this project is to invest in companies that meet three requirements. On the one hand, they must be linked to the world of sport, on the other, they must be run by entrepreneurs, and lastly, they must provide technological innovation.
And not just footballers. Formula 1 driver Fernando Alonso is in the capital of the Asturian startup RAW Super Drink, which markets an isotonic drink. This alliance goes beyond the purely sporting, with the entry of Alonso they hope that the athlete contributes his business vision.
It is a company that is in full growth and after a couple of years marked by the pandemic, they are consolidating their presence in national operators and reinforcing their internationalization strategy in Central America and the Caribbean. There are also celebrities who go a step further and directly invest in private equity funds. The best example of this is Rafa Nadal.
The tennis player is one of the partners and owners of the Mabel Capital fund, a private capital vehicle that focuses on investing and diversifying its capital through Real Estate, Finance, Hospitality, Sports, Media, Music and other areas of interest.
Outside the world of sports there are also those who bet on startups. The actor Antonio Resines is co-founder of Vibuk, a platform that puts artists in contact with professionals from the audiovisual industry or individuals. This startup opened in 2013 together with the entrepreneur Jorge Martínez and is promoted by Antonio Banderas.
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